Three products to start

For Nolberto · from Connor · November 12, 2026

Two products we are sure about. For the third, we pick one of two options. For each one: what sells today, what I am asking you to make, and the cost we need.

1

Magnesium lotion

Sure

Today's brands sting and feel sticky. You can make a better one.

Competitor referenceMagnum Solace's top lotion sells about 30,000 units a month. Total Relief sells about 6,000 a month at $27.99.

What sells today

What I am asking you to make

Size8 fl oz
We sell it for$21.97
Your cost, at most$4.00

How we win

Reference formulas

Ancient Minerals · 30 mg Mg / mlWater, Magnesium Chloride, Caprylic/Capric Triglyceride, Cetyl Alcohol, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, Glyceryl Stearate, Squalane, Apricot Kernel Oil, Sweet Almond Oil, Cetearyl Alcohol, Shea Butter, Hydrolyzed Hyaluronic Acid, Glycerin, Allantoin, Tocopherol, Sodium Stearoyl Lactylate, Glyceryl Caprylate, Glyceryl Undecylenate, Arginine, Lactic Acid, Xanthan Gum
Magnum Solace · 250 mg Mg / tspPurified Water, Magnesium Chloride, Emulsifying Wax, Caprylic/Capric Triglyceride, Shea Butter, Aloe Gel, Coconut Oil, Vitamin E … (list continues on the label)
2

Hypochlorous acid skin spray

Sure

It is water, salt and HOCl. The market is very large. Whoever keeps it stable wins.

Competitor referenceSkinSmart sells about 60,000 units a month at $17.99. Magic Molecule sells about 20,000 a month at $19.99.

What sells today

What I am asking you to make

Size8 fl oz
We sell it for$16.99
Your cost, at most$1.75

How we win

Reference formulas

Magic MoleculeHypochlorous Acid 0.018%, Sodium Chloride 0.06%, Sodium Hypochlorite 0.004%, Water 99.918%
Tower 28 · pH 4.5Water, Sodium Chloride, Hypochlorous Acid
PrequelWater, Hypochlorous Acid, Sodium Chloride, Sodium Phosphate, Disodium Phosphate

Product 3: we pick one of these two

Either one works. You decide which you would rather make.

3A

Mold stain remover gel

Option A

One brand dominates, and its customers are not very happy. A better gel can take sales from it.

Competitor referenceACTIVE sells about 80,000 bottles a month at $19.95.

What sells today

What I am asking you to make

Size10 fl oz
We sell it for$17.99
Your cost, at most$2.00

How we win

Reference formula

ACTIVE · white gel · pH 10.5 (from its safety data sheet)Water 60–100%, Sodium Hypochlorite <10%, Sodium Laureth Sulfate 5–10%, Sodium Silicate ≤5%, Sodium Polyacrylate ≤1%, Sodium Hydroxide ≤1%
Important: ACTIVE's gel is declared not regulated for transport (UN corrosivity test C.1). Ours needs to reach the same result.
— OR —
3B

Urea 40% foot cream

Option B

It is a cosmetic, with no transport test, and it pairs with the magnesium lotion.

Competitor referenceEbanel sells about 50,000 units a month at $15.95. OUKEYA sells about 20,000 a month at $13.99.

What sells today

What I am asking you to make

Size5 oz jar
We sell it for$14.99
Your cost, at most$1.75

How we win

Reference formula

Ebanel · Urea 40% + Salicylic Acid 2%Water, Urea 40%, Paraffinum Liquidum, Triethanolamine, Cocos Nucifera Oil, Dodecane, Salicylic Acid 2%, Cetearyl Alcohol, Polysorbate 60, Glyceryl Stearate, PEG-100 Stearate, Aloe Barbadensis Leaf Juice, Camellia Sinensis Leaf Extract, Melaleuca Alternifolia Leaf Oil, Glycerin, Allantoin, Carbomer, Ethylhexylglycerin, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Ceteareth-2
Important: we sell it as a cosmetic moisturizer. The leader includes 2% salicylic acid; tell me whether you would include it.

Four questions for you

  1. Can you reach these costs? Cost includes formula, packaging, label and freight to Amazon.
  2. For the spray: do you have equipment to produce HOCl today?
  3. For product 3: which would you rather make, the gel (A) or the urea cream (B)?
  4. If you choose the gel: can you pass test C.1 with a formula that still works well?
Competitor prices: July 2026 estimates. Photos and brand names belong to their owners and are shown for reference only.